Effective Web Video Strategies
In this short video, Carter Harkins talks about what works in an online video strategy. Tutorial videos can be an excellent way to get more in-depth about your products and services, and connect with...
View Article9 Low Cost Opportunities in 2009
Happy New Year! Some of you no doubt would like to put last year far behind, but if there was one word to sum up what this new year holds for all of us, in my opinion, it would be: OPPORTUNITY. As a...
View ArticleTips for Getting the Most out of Your Web Video Strategy
There is a lot to consider when planning your web video strategy. SEO, text vs. visual information presentation, the engagement object level, your market demographic, production quality, and more, all...
View ArticleThe Expert Economy
In economic down times, businesses have more and more to do to generate the same levels of revenue, with fewer and fewer resources allocated to those tasks. It’s no secret that marketing activities are...
View ArticleOnline Product Videos Set to Explode in 2009
A recent study from emarketer.com says it all: Online product videos sell more products, reduce the number of abandoned shopping carts, lower the rate of returned merchandise and raise sales. The...
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What is the Goal of Digital Marketing?
Recently I was with a group of business owners who were talking about different “marketing tools” they were using for their businesses. There seemed to be a rabid desire among them to learn about...
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